Sharing the stories that build support for housing solutions that create vibrant, healthy communities

The Housing Narrative Lab changes the public conversation about why everyone needs an affordable, safe home to live by working with communities, coalitions, storytellers and media makers.

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Why Narrative?

Narratives are all around us — in the news, in politics, in pop culture, in every conversation. They are the stories and messages that not only influence us, but define us. When we show how and why everyone needs a safe place to live, we build public support for housing solutions.

Our Latest Insights

Conversations That Stay With Me: Part 1

10/29/2025

By Isaiah Franco As a storytelling volunteer with the Lab, I’ve been spending time speaking with people who are unhoused in Washington, D.C., asking about their experiences, what they see changing in the city and what they wish others understood. What follows are some of the moments and conversations that have stayed with me. On...

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Silencing Community Pushback Through Housing Jargon

10/24/2025

By Dustin Valdez For the past nine months, I’ve found myself at the intersection of policy, power, and personal survival. As part of a tenants association in Los Angeles, I’ve been fighting alongside neighbors against the city, developers and property owners. The issue? A proposed eight-story luxury building that will swallow more than two apartment...

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The Problem With “Not”

10/08/2025

By Gillian Gaynair Try something with me:  Do not think about swimming in clear, turquoise water. Do not think about the jellyfish you see while swimming in clear, turquoise water. What was in your mind for you when you read those sentences? Did you imagine something other than clear, turquoise water and jellyfish?  Probably not....

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What We Do

We research public opinion about housing as foundational to our lives and our communities, so we can lay the groundwork for housing solutions that require public policy and community investment.
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You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.

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Careers

You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.

Contact Us

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