How Do We Change the Narrative Around Housing?
Housing Justice Narrative Initiative
In-depth public opinion research by Community Change, Policy Link and Race Forward points to ways to intensify support for housing justice policies—and to a few danger spots to avoid.
The California Dream: A New Narrative to Engage Californians on Housing Affordability
Chan Zuckerberg Initiative (CZI)
This white paper outlines research conducted by the Chan Zuckerberg Initiative’s (CZI) Public Opinion and Survey
Science research team, in partnership with CZI’s Housing Affordability team, to identify a unifying narrative to shift attitudes and values in support of housing reforms across California.
What America Believes About Homelessness
Comprehensive research on how the public perceives people experiencing homelessness.
“You Don’t Have to Live Here”: Why Housing Messages Are Backfiring and 10 Things We Can Do About It"
Enterprise Community Partners, Inc. and Frame Works Institute
In this paper, Enterprise Community Partners, Inc. and Frame Works Institute lay out the challenges that advocates face and use new research conducted by the FrameWorks Institute to put forward evidence-based messaging recommendations that can be used to advance a strong affordable housing and community development agenda.
Shift The Bay: Seize The Narrative
Non-Profit Housing Association of Northern California (NPH)
In partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences, the Non-Profit Housing Association of Northern California (NPH) is working to advance research-driven and field-practiced strategies, tactics, and messages that will help us seize this powerful moment to drive new narratives for our movement!
Funders Together To End Homelessness San Diego Campaign Strategy
Funders Together To End Homelessness San Diego
A one-year campaign to determine which messaging is most effective conducted by Funders Together to End Homelessness San Diego and Mixte Communications.
Homelessness and Housing Narrative Change and Messaging Resources
Funders Together to End Homelessness
Funders Together to End Homelessness compiled a list of resources, past and current research projects, and programming focused on homelessness and housing messaging that can help guide funders as they look to implement narrative and messaging campaigns in the community to build both political and public will to end housing insecurity.
Barriers to Progress
In this report, Invisible People seeks to delve deeper into the intersections between homelessness, housing, and policing, and explore how people’s perceptions and experiences impact their views about homelessness.