Our Work

Our Stories

Resources

The Housing Narrative Lab develops data-driven and research-based communications tools. Our approach delivers trusted information about housing insecurity and homelessness to advocates, journalists and policymakers. Find our current research below.

Research
Guides
Toolkits

Swayable Narrative Message Test

The third phase of our national narrative research project tested 30-second video clips to determine framing we can experiment with to mobilize the base, persuade the persuadables and neutralize the opposition.

Research

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Public Opinion Research on Homeless Messaging

The initial stage of the narrative and messaging research project identified and probed the status quo narrative of “personal responsibility” and identified values and messaging targets for a new homeless narrative focused on social responsibility and the root causes of homelessness.

Research

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Summaries of Partner Research

Housing Narrative Lab pulled out the highlights from some key research studies from our partners in these short summary documents. See full research reports linked below.

Research

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Partner Research and Resources

“You Don’t Have to Live Here”: Why Housing Messages Are Backfiring and 10 Things We Can Do About It"

Enterprise Community Partners, Inc. and Frame Works Institute

In this paper, Enterprise Community Partners, Inc. and Frame Works Institute lay out the challenges that advocates face and use new research conducted by the FrameWorks Institute to put forward evidence-based messaging recommendations that can be used to advance a strong affordable housing and community development agenda.

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Shift The Bay: Seize The Narrative

Housing Association of Northern California (NPH)

In partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences, the Non-Profit Housing Association of Northern California (NPH) is working to advance research-driven and field-practiced strategies, tactics, and messages that will help us seize this powerful moment to drive new narratives for our movement!

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Homelessness and Housing Narrative Change and Messaging Resources

Funders Together to End Homelessness

Funders Together to End Homelessness compiled a list of resources, past and current research projects, and programming focused on homelessness and housing messaging that can help guide funders as they look to implement narrative and messaging campaigns in the community to build both political and public will to end housing insecurity.

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Barriers to Progress

Invisible People

In this report, Invisible People seeks to delve deeper into the intersections between homelessness, housing, and policing, and explore how people’s perceptions and experiences impact their views about homelessness.

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