Who We Are
The Housing Narrative Lab tells the story of the people in our communities who experience housing insecurity and homelessness and why, and how safe and affordable housing is their first step toward stability and opportunity. We lead with equity because we know that Black, brown, Indigenous and immigrant people in our communities disproportionately bear the brunt of the nation’s housing crisis.
We conduct narrative research and provide tools and training to implement the research for those working on housing solutions that make our communities stronger. We provide project- and campaign-based narrative support, including messaging, storytelling and strategic communications, that move people to action. We want to work together to advance the real story of how to ensure everyone in our communities has a safe, stable place to live. Get in touch!
Learn what we’ve been doing in our 2022-23 Impact Report.
Our Approach
We conduct cutting-edge narrative research (qualitative and quantitative) to get a pulse on the narratives that shape public perceptions and understanding about homelessness and unstable housing, and test the best messages that move people to support our solutions.
Accountability
We work with journalists and media to elevate the stories of people experiencing homelessness and housing instability. We combine the experiences of people who have lived without a home with narrative research and data to champion proven solutions that create healthy and strong communities for ALL of us.
Building Power
Who tells your story? At the Lab, we know that impacted people should take the lead in telling their own stories. We coach, train and mentor people experiencing homelessness or housing insecurity to share their story and advocate for policies and solutions that lead to permanent housing for everyone.
Community
We provide narrative support to grassroots, state and national partners working to build healthier, strong communities and on housing justice campaigns and other efforts to solve homelessness. We offer narrative and message guidance and rapid response tools that meet their narrative needs.
Equity and Justice
We recognize that people experience housing insecurity and homelessness because of inequitable systems – housing, criminal justice, economic, education and health – and solving these issues requires fundamental changes to those systems. And we know that these failed systems disproportionately impact Black, Latine, Indigenous and immigrant members of our communities.
Trusted Voice
We counter false and harmful narratives about the causes of housing insecurity and homelessness and the people most impacted with accurate data and research. We develop evidence-based narrative tools that deliver trusted information to advocates, journalists and policymakers.
Our Commitment to Racial Equity, Inclusion and Belonging
We envision equitable communities, built on fair treatment, access, opportunity and advancement for all. That is why our commitment to racial equity, inclusion and belonging is at the core of the work of the Housing Narrative Lab. We know that a history of racial segregation and discrimination has trapped people of color and those living on the brink in communities that are struggling and under-resourced. These inequities are the reason Black, Brown, Indigenous and immigrant communities are disproportionately affected by housing insecurity and homelessness. Discrimination against women, especially Black women and those with children, people with disabilities and LGBTQ+ young people of all races has also excluded them from access to safe, accessible and affordable housing. Our mission is to change the mindsets that create these conditions so we can build support for the solutions that allow each of us to thrive – regardless of race, gender, income or place of birth. This is a continuous journey of learning, growth and innovation.
As such, we commit to:
– Integrating equity into our work, creating policies and practices that foster a culture of belonging with each other and encouraging others to do the same,
– Intentionally stewarding programs and projects that make equitable communities more possible and fostering a culture of belonging among our programmatic work.
– Fearlessly advancing narrative change that advances meaningful change to make housing justice as racial justice a reality in communities across the United States.
Our Team
We tell stories about our communities and what hapens when people don’t have a safe and affordable place to live. We are truth seekers. We are housing justice advocates. We champion every person — regardless of the color of their skin, gender or income. We are narrative and storytelling experts, passionate about cultivating communities where everyone has a safe place to live and the resources they need to thrive.
Marisol Bello
Executive Director
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Marisol Bello (she/her) has spent a career championing the stories and voices of people with lived experience, so they lead in creating the solutions that help every family thrive. First as a career journalist - most recently at USA TODAY - telling the stories of families working to make ends meet, and then in the nonprofit world, where she led narrative strategies to change hearts and minds about those living on the brink and move people to action. A first generation American from a Caribbean family full of colorful storytellers, Marisol is originally from the Bronx and yes, she is a Yankees fan. She's still on the East Coast, where she lives with her family.
Sarah Armour-Jones
Deputy Director
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Sarah Armour-Jones (she/her) focuses on strategic partnerships, communications and organizational growth in her role. Prior to joining the Lab, Sarah served as Director of Communications and Media Strategy at the Melville Charitable Trust where she developed a new grantmaking strategy, elevated the Trust’s communications and helped launch the Housing Narrative Lab. In all her roles, from philanthropic consultant to Editorial Assistant at the British Film Institute, Sarah has focused on the power of stories to create a more just world for everyone. Sarah lives in Vermont with her family and assorted pets.
Jeff Robinson
Senior Advisor
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Jeff Robinson (he/him) is a nationally recognized leader and strategist at the intersection of national progressive policy, politics and organizing. Jeff’s background includes developing program strategy and executing multi-state and national issue and legislative advocacy campaigns. He has experience in a wide range of leadership and tactical capacities in the non-profit sector, including grassroots legislative and issue advocacy, coalition and team building, strategic media and communications, polling, data and analytics, leadership development and philanthropic fundraising. He has led campaigns for a wide range of issues: Affordable housing, renters’ rights, fair wage laws and environmental justice. He lives in Arizona.
Dustin Valdez
Projects Coordinator
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Dustin Valdez (he/him) is a multi-disciplinary professional who has worked across various industries and sectors. His core background is in advertising and logistics, but also includes mentoring, gardening and teaching. He joins Housing Narrative Lab as a connector or conduit helping to bridge partners, projects and stakeholders alike. Having grown up in an underserved neighborhood, Dustin is passionate about challenging systemic and social inequalities as a means of moving toward a more equitable future. He resides in Los Angeles, where he enjoys surfing, gardening and painting.
Gillian Gaynair
Narrative Strategy Consultant
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Gillian Gaynair (she/her) has dedicated her career to storytelling, first as a journalist and now as a strategic narrative and communications professional. Most recently, she served as the senior marketing communications manager at the Urban Institute, where she developed and led integrated marketing campaigns and crafted brand messaging and stories that elevated Urban’s research. Earlier, Gillian supported communications efforts for global development organizations, work that was inspired by her experience as a rural public health educator with the Peace Corps. Gillian lives on Florida’s Gulf Coast, where she enjoys the thriving local arts scene and planning her next trip to soak up new cultures and experiences.
Kriselle Gabriel
Social Media Consultant
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Kriselle Gabriel (she/her) is an award-winning marketing and communications professional with a decade of expertise in the industry. Kriselle has a diverse background that spans various sectors, including fashion, architecture, higher education, and politics, most recently as the deputy digital director for the Harris for President campaign in Nevada. A dedicated storyteller and narrative strategist, Kriselle’s knack is crafting compelling narratives and content that resonate with audiences. Her work is characterized by a deep commitment to diversity, equity, inclusion, and justice.
Grover Wehman-Brown
Narrative Consultant
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Grover Wehman-Brown (they/she) brings more than ten years of experience researching and executing narrative and communication strategies to build the cultural and political will to end homelessness in the United States. Before joining the Lab, Grover worked as Communications Manager for East Bay Housing Organizations in Oakland, California and as Deputy Director of Communications at Showing Up for Racial Justice. Grover holds an MA and PhD in Communications from the University of North Carolina, earned after exiting homelessness. They tend to children and gardens in the forested swamplands of Western Massachusetts.
Advisory Committee
Lauren Bennett
Director of Communications and Policy
Funders Together to End Homelessness
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Lauren Bennett (she/her) is responsible for all communications and advocacy/public policy efforts for Funders Together. She has gained experience in both the not-for-profit and private sectors focusing mainly on public relations, social media, and community outreach. Previously, she held the position of Communications Leader for a not-for-profit healthcare organization focused on payment reform and price and quality transparency. Lauren is passionate about advocating and using influence to bring about awareness and social change around reproductive rights, infertility, and family planning. Lauren has a Bachelor of Arts in Communications and Public Relations from Eastern Illinois University.
John Brady
Director
Lived Experience Advisors
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John Brady (he/him) brings a unique set of skills, passion and perspective. With lived homeless experience, he holds an MBA in Marketing & Operations and an entertainment background. For five years, John has been an active advocate for the unsheltered in the San Diego area. In this role, he has become educated in many of the issues that are relevant to our homelessness crisis on a local and national level. His has been cited in The San Diego Union Tribune, The Huffington Post, NBC 7, LA Times, and The Voice of San Diego, among many other media outlets. John is also a regular speaker at conferences, community groups, and governmental bodies. Additionally, he is the Vice-Chair of the SDMTS Security and Passenger Safety Community Advisory Group and serves on the Community Action Plan on Homelessness Leadership Council and The Homeless Court Advisory Committee.
Jacqueline Chapman
Board Vice Chair
Philadelphia Unemployment Project
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Jacqueline Chapman (she/her) is a leader at The Welcome Church in Philadelphia and Vice Chair on the board of the Philadelphia Unemployment Project. In 2008, Jacqueline lost her housing and was forced to sleep on couches, in shelters, on church floors, on the streets, and in parks. She became involved with The Welcome Church in 2010, participating in their bible study classes and fellowship. After moving into her own apartment in 2013, she took a first aid course and started working at the Philadelphia Unemployment Project, where she is now on the board.
Natali Fani-González
Council Member
Montgomery County Council (MD)
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Natali Fani-González (she/her) is a top-notch grassroots communicator and organizer who has designed, built and ran successful public engagement campaigns in many of the most significant social change movements of the past two decades. Natali’s work has helped shape opinion, change behavior, advance policy and transform thinking. Natali served almost a decade as Commissioner and Vice Chair of the Montgomery County (MD) Planning Commission in a county of over one million residents, as well as Commissioner with the Maryland-National Capital Park and Planning Commission. She focused on making neighborhoods healthier, and always with the understanding that Black and Brown families cannot accomplish their full potential when they are constantly affected by outdated policies designed to divide communities.
Nanci Flores
Media Relations Manager
Center on Budget and Policy Priorities
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Nanci Flores (she/her/ella) previously worked as the Communications Assistant at EMILY’s List. In Arkansas, she served her hometown's legacy television station as a Production Intern and Fayetteville’s KNWA and Fox 24 as a Newsroom Intern. Nanci graduated from the University of Arkansas with a B.A. in Journalism and a minor in Political Science.
Chelsea Fuller
Managing Partner/Senior Strategist
Black Alder
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Chelsea Fuller (she/her) is a seasoned strategic communications and media strategist with more than a decade of experience supporting movements for radical change. Known for her work inside of and other formations working to end systemic violence, Chelsea has led countless successful campaigns and messaging strategies, effectively shifting national and international narratives around central issues like race, white supremacy, patriarchal violence and community safety. As a former journalist and media advocate, Chelsea is highly-regarded for her work in helping journalists and media managers adjust their reporting of systemic issues–work that has ultimately led to more accurate, nuanced and authentic coverage. Chelsea holds a BA in News Editorial Journalism and Africana Studies from West Virginia University, an MA in Strategic Communications and Social Justice Advocacy from American University.
Levi Giafaglione
Consultant
Lived Experience Advisors
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Levi Giafaglione (he/him) is a passionate Housing Navigator working with the downtown unsheltered population in San Diego. In his time working in social services, he has specialized in TAY care, LGBT care and individuals with serious mental illness. Levi offers insight into ways for the current system to be improved, because he works in it every day. After coming out as LGBT, Levi's experience with homelessness began at the age of 19. He struggled for 6 years before he landed on his feet and began working in homeless services. He also spent time working with asylum seekers on their way to their permanent homes. Since joining Lived Experience Advisors, Levi has been a regular voice at city council meetings. His story has been featured on the "Voice of San Diego" and "Homeless in San Diego" podcasts. Levi is interested in real estate investing due to his belief that housing solves homelessness.
Michael Jackson
Writer and Editor
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Michael Jackson (he/him) is a writer and editor, based in New York City, focusing primarily on ways policy and politics can improve lives. He draws from his own experience with housing insecurity and poverty, interweaving personal narratives, public policy expertise, and political science to shed light on the people and problems all too often marginalized or forgotten. Previously a Housing Narrative and Communications Fellow at Community Change and researcher at Demos, Michael holds a political science degree from California State University, East Bay and was a fellow in the Columbia University Graduate School of Arts & Sciences Ph.D. program.
Greg Kaufmann
Chief Advisor, Storytelling and Narrative
End Poverty in California (EPIC)
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Greg Kaufmann leads storytelling and narrative work at End Poverty in California (EPIC), founded by former Stockton Mayor Michael Tubbs. At EPIC he creates platforms for people in poverty to share their experiences, ideas, and insights so that we change the story about poverty in California. Prior to joining EPIC, he was poverty correspondent at The Nation where his column was syndicated by Bill Moyers and Melissa Harris-Perry called him “one of the most consistent voices on poverty in America.” He was the founder of TalkPoverty.org, a senior fellow at Center for American Progress, and journalist-in-residence at the Roosevelt Institute. Most recently, he worked as narrative advisor to Stacey Abrams at the Southern Economic Advancement Project.
George L. Leventhal
Director of Community Health
Kaiser Permanente
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George L. Leventhal, Ph.D. (he/him) is an innovative policymaker with a history of proposing new service delivery solutions for people most in need. In his role at Kaiser Permanente, Dr. Leventhal develops policies for, and provides oversight and support to, a range of activities that address social determinants of health in the region, including: access to health care for the uninsured, affordable housing, homelessness, food security, and behavioral health in schools. Dr. Leventhal earned his Ph.D. in Public Policy from the University of Maryland. He also holds a master’s degree in Public Administration from the Johns Hopkins University, and a BA in English from the University of California at Berkeley.
Annie Neimand
Director of Impact and Evaluation
Third Sector
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Annie Neimand, Ph.D. (she/her), works with social justice leaders and organizations to apply the science and practice of social change and storytelling to their work through research, strategy, and evaluation and learning. Annie applies her expertise in science-driven strategies, radical and intersectional research and storytelling, and human centered-design, to support organizations in developing systems and culture change strategies. Annie spent 10 years as the Research Director for the Center for Public Interest Communications and the frank gathering. Annie received her MA and PhD in sociology from the University of Florida, where she studied social movements, strategic communications, and intersectionality.
Amanda Richer
Displacement Consultant
BEING
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Amanda J. Richer (she/her) is a photographer, artist, displacement advocate, health program manager and community liaison in Seattle, Washington.
Donald Whitehead
Executive Director
National Coalition for the Homeless
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Donald Hugh Whitehead Jr. (he/him) is recognized as a leading expert on homelessness, having served as the Executive Director of the Greater Cincinnati Coalition for the Homeless, Assistant Director at St. Vincent de Paul of Baltimore, Program Director at Ohio Valley Goodwill, Grant Manager at Goodwill of Greater Washington and Director of Communications at Greenpeace Ohio. Donald served two terms as President of the Board of Directors for the National Coalition for the Homeless, two terms on the Board of Directors for Faces and Voices of Recovery and two terms on the Georgetown Center for Cultural Competency. Donald has served on advisory committees for Presidents Bush, Clinton, Bush II, and Obama and testified before committees in the 107th and 108th Congress.
Khadijah Williams
National Director, Policy and Advocacy
LIFT, Inc
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Khadijah Williams (she/her) utilizes her deep knowledge of families and personal experience with poverty to ensure that families, regardless of zip code, can thrive. Khadijah’s career spans education, policy and community engagement. Khadijah currently serves as a Board member and 2022-23 Chair of the Strategic Planning Committee for the National Homelessness Law Center and Board member for the Innovative Academy of Liberal Arts and Sciences. She is the inaugural National Director of Policy and Advocacy at LIFT, which uses cash+coaching to break the cycle of poverty for families, two generations at a time.