We combine cutting edge research and the latest in narrative strategies to power a rapid response communications hub.
We work with journalists and media to elevate the stories of people experiencing homelessness and housing instability. We combine the experiences of people who have lived without a home with narrative research and data to champion proven solutions to the nation’s housing crisis.
Who tells your story? At the Lab, we know that impacted people should take the lead in telling their own stories. We coach, train and mentor people experiencing homelessness or housing insecurity to share their story and advocate for policies and solutions that lead to permanent housing for everyone.
We provide communications and narrative support to grassroots, state and national partners working on housing justice campaigns and other efforts to solve homelessness. We offer narrative and message guidance and rapid response tools that meet their communications needs.
Equity and Justice
We recognize that people experience homelessness because of inequitable systems – housing, justice, economic, education and health – and solving homelessness requires fundamental changes to those systems. And we know that these failed systems disproportionately impact Black, Latine, Indigenous and immigrant members of our communities.
We counter false and harmful narratives about the causes of homelessness and people most impacted with accurate data and research. We develop evidence-based communications tools that deliver trusted information to advocates, journalists and policymakers.