The Housing Narrative Lab changes the public conversation about why everyone needs an affordable, safe home to live by working with communities, coalitions, storytellers and media makers.
Narratives are all around us — in the news, in politics, in pop culture, in every conversation. They are the stories and messages that not only influence us, but define us. When we show how and why everyone needs a safe place to live, we build public support for housing solutions.
09/17/2026
By Gillian Gaynair The rising cost of living is dominating public conversations, no matter where people lean politically. While grocery and gas prices continue to rise and healthcare and child care costs weigh down wallets, one expense stands above the rest as the definitive metric of our national affordability crisis: Housing. For most of us,...
08/21/2026
By Kriselle Gabriel Digital content creators are dominating our algorithms, and non-profit and advocacy organizations increasingly want to work with creators to amplify their messages and priorities. Creators have huge reach and trust among their followers, but most focus on non-political or issue-specific content, such as parenting, home life, travel and exercise. Figuring out how...
07/24/2026
By Gillian Gaynair When I was missing the longtime home I loved, but had to leave, my mother would remind me that my house was just a structure, a material thing. Bricks and wood and glass. “You can’t take it with you,” when I’m gone from this earth, she would say. Her perspective comforted me...
We research public opinion about housing as foundational to our lives and our communities, so we can lay the groundwork for housing solutions that require public policy and community investment.
Learn more about our work.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
