The Housing Narrative Lab changes the public conversation about why everyone needs an affordable, safe home to live by working with communities, coalitions, storytellers and media makers.
Narratives are all around us — in the news, in politics, in pop culture, in every conversation. They are the stories and messages that not only influence us, but define us. When we show how and why everyone needs a safe place to live, we build public support for housing solutions.
07/24/2026
By Gillian Gaynair When I was missing the longtime home I loved, but had to leave, my mother would remind me that my house was just a structure, a material thing. Bricks and wood and glass. “You can’t take it with you,” when I’m gone from this earth, she would say. Her perspective comforted me...
04/24/2026
By Sarah Armour What we Learned From 16 Storytellers The digital content creators filling our social media feeds and taking up air time on podcasts and YouTube have a growing influence on American values, ideas and politics. But organizations working to ensure everyone has a safe and affordable place to live are not reaching people...
04/21/2026
By Gillian Gaynair We’ve said this before, but it’s worth repeating: In today’s divisive environment, our messages and words matter more than ever. They really do have the ability to connect with people’s hearts in ways that create empathy for others and build support for solutions that can ensure everyone has a home. The power...
We research public opinion about housing as foundational to our lives and our communities, so we can lay the groundwork for housing solutions that require public policy and community investment.
Learn more about our work.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
