Just Yell “DUCK!”
07/11/2025
At the Housing Narrative Lab, we are on a mission to get the housing world to speak plainly. If we could put it on a bumper sticker, it would say, “Keep It Simple Superstar."
What is the Housing Narrative Lab?
The Housing Narrative Lab is a national organization focused exclusively on using the power of narrative — the collection of stories that shape how we think, feel and act — to build public support for housing solutions that make our communities safe, vibrant and thriving.
Our Latest Insights
Call It What It Is: This megabill is MEGA-BAD
05/22/2025
At the Lab, we know that everyone — from advocates and politicians to celebrities and social media influencers — has a role in shaping the national conversation about housing and homelessness. The stories and messages we share can inform how the press covers these issues, what the public believes and how people feel about solutions....
Big News From the Big Apple
02/25/2025
We live in a new era, and the stories we tell, who tells them and the platforms we share them on are shaping the narrative landscape. That’s why the Housing Narrative Lab and the NYC Fund to End Youth & Family Homelessness launched the I ♥️ Home: NYC Story Exchange. Together, we are showing what...
What We Do
We change conversations and mindsets by partnering with the housing sector, advocates, organizers, people with lived experience and those who tell stories, from journalists to influencers. We conduct narrative research, provide strategic support and deliver narrative training to reframe how we talk about – and ultimately, solve – housing instability and homelessness in the US. Learn more about our work.
Join Us
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
Careers
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
