Our Blog

Gain insights from our staff and partners on the latest in narrative research and strategic communications. Hear stories from real people who have experienced homelessness and housing insecurity.

If you would like to share a story or unique insight into the housing crisis forcing so many of our neighbors into homelessness, reach out to us at info@housingnarrativelab.org.

Conversations That Stay With Me: Part 1

10/29/2025

By Isaiah Franco As a storytelling volunteer with the Lab, I’ve been spending time speaking with people who are unhoused in Washington, D.C., asking about their experiences, what they see changing in the city and what they wish others understood. What follows are some of the moments and conversations that have stayed with me. On...

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Silencing Community Pushback Through Housing Jargon

10/24/2025

By Dustin Valdez For the past nine months, I’ve found myself at the intersection of policy, power, and personal survival. As part of a tenants association in Los Angeles, I’ve been fighting alongside neighbors against the city, developers and property owners. The issue? A proposed eight-story luxury building that will swallow more than two apartment...

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The Problem With “Not”

10/08/2025

By Gillian Gaynair Try something with me:  Do not think about swimming in clear, turquoise water. Do not think about the jellyfish you see while swimming in clear, turquoise water. What was in your mind for you when you read those sentences? Did you imagine something other than clear, turquoise water and jellyfish?  Probably not....

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The Stories We Tell, The Futures We Imagine

10/01/2025

By Isaiah Franco The stories we tell and hear have a powerful way of shaping our world. I first saw this in a Portland coffee shop, where the narratives of the youth I worked with changed my perspective on what community means, and would shape the course of my life to come. In high school,...

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Just Yell “DUCK!”

07/11/2025

At the Housing Narrative Lab, we are on a mission to get the housing world to speak plainly. If we could put it on a bumper sticker, it would say, “Keep It Simple Superstar."

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Call It What It Is: This Megabill is MEGA-BAD

05/22/2025

By Marisol Bello At the Lab, we know that everyone — from advocates and politicians to celebrities and social media influencers — has a role in shaping the national conversation about housing and homelessness. The stories and messages we share can inform how the press covers these issues, what the public believes and how people...

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Big News From the Big Apple

02/25/2025

We live in a new era, and the stories we tell, who tells them and the platforms we share them on are shaping the narrative landscape. That’s why the Housing Narrative Lab and the NYC Fund to End Youth & Family Homelessness launched the I ♥️ Home: NYC Story Exchange. Together, we are showing what...

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The Story of Us: A Vision for a Stronger, United Future

02/12/2025

A friend recently shared a page from a lovely children’s book he’s reading to his newborn baby about what it means for each of us to be a good ancestor.  The page reads, “Be a good ancestor with your words. Words become expressions; expressions become stories; stories become narratives; narratives become truth.”  – Leona Prince...

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Housing is Key to Recovering from Climate Disasters

01/17/2025

20 years after Hurricane Katrina, natural disasters are creating even more need for housing and emergency planning as climate change fuels homelessness  A note to readers: Fariha Tayyab’s blog post was written in the final months of 2024 before tens of thousands of Los Angeles residents lost their homes in wildfires. With each new disaster,...

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