Our Blog

Gain insights from our staff and partners on the latest in narrative research and grassroots communication. Hear stories from real people who have experienced homelessness and housing insecurity.

If you would like to share a story or unique insight into the housing crisis forcing so many of our neighbors into homelessness, reach out to us at info@housingnarrativelab.org.

Just Yell “DUCK!”

07/11/2025

At the Housing Narrative Lab, we are on a mission to get the housing world to speak plainly. If we could put it on a bumper sticker, it would say, “Keep It Simple Superstar."

Call It What It Is: This megabill is MEGA-BAD

05/22/2025

At the Lab, we know that everyone — from advocates and politicians to celebrities and social media influencers — has a role in shaping the national conversation about housing and homelessness. The stories and messages we share can inform how the press covers these issues, what the public believes and how people feel about solutions....

Big News From the Big Apple

02/25/2025

We live in a new era, and the stories we tell, who tells them and the platforms we share them on are shaping the narrative landscape. That’s why the Housing Narrative Lab and the NYC Fund to End Youth & Family Homelessness launched the I ♥️ Home: NYC Story Exchange. Together, we are showing what...

The Story of Us: A Vision for a Stronger, United Future

02/12/2025

A friend recently shared a page from a lovely children’s book he’s reading to his newborn baby about what it means for each of us to be a good ancestor. The page reads, “Be a good ancestor with your words. Words become expressions; expressions become stories; stories become narratives; narratives become truth.” – Leona Prince...

Housing is Key to Recovering from Climate Disasters

01/17/2025

20 years after Hurricane Katrina, natural disasters are creating even more need for housing and emergency planning as climate change fuels homelessness A note to readers: Fariha Tayyab’s blog post was written in the final months of 2024 before tens of thousands of Los Angeles residents lost their homes in wildfires. With each new disaster,...

Housing Narrative Lab Year-End Narrative Spotlight Awards

12/05/2024

What does it take to change a big narrative? It takes many stories, shared consistently over time, that reach broad audiences. That is how we begin to shape people’s understanding of big social problems like homelessness and unstable housing, and what we can do to solve them. This year, our Housing Narrative Awards spotlight stories...

Research Can Inform a Strong Narrative Strategy

10/03/2024

How three of our partners use narrative research and message guidance. Author: Grover Wehman-Brown Narrative research is a powerful tool in building broad, strong support for the changes we need to create a world where we all can thrive. That said, sometimes people in the housing and advocacy field feel that certain recommended messages or...

Statement on SCOTUS Grants Pass, Oregon v. Johnson Ruling

06/24/2024

We’ve been holding our collective breath, waiting for this ruling. Now the real work begins. Ever since the Supreme Court of the United States decided to hear the case, Johnson v Grants Pass, those of us working to ensure everyone has a safe and affordable place to live have been holding our breath while working...

“Everybody In, Nobody Out”

05/06/2024

We all need a safe and affordable place to live. A recap of the April 22, 2024 rally as the Supreme Court heard oral arguments in Johnson v Grants Pass.

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