Our Blog

Gain insights from our staff and partners on the latest in narrative research and grassroots communication. Hear stories from real people who have experienced homelessness and housing insecurity.

If you would like to share a story or unique insight into the housing crisis forcing so many of our neighbors into homelessness, reach out to us at info@housingnarrativelab.org.

Lab Road Trip: Winter/Spring Edition


By Sarah Armour-Jones, Deputy Director We have been busy traveling, training and learning over the past few months. It’s been a whirlwind and we want to share some highlights: Claire Sloss and I went to Gainesville, FL to attend the frank gathering, where we heard from a phenomenal collection of social impact communicators. Highlights include […]

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Essentials for Transformative Narratives: Go On Offense


Narrative plays a big role in building the public will to solve homelessness. Dominant narratives about people experiencing homelessness focus on individuals making bad personal decisions,  which often lead to ineffective and dehumanizing solutions – like clearing tents and throwing out people’s belongings, including ID, medications and what they need to survive. That’s why we’re […]

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Thank you for being part of our first year!


Housing Narrative Lab launched one year ago. Over the last 12 months we’ve been busy creating a 360 degree view of narrative change by… Researching data-driven strategies that grow the public’s understanding of homelessness. Our messaging focuses on justice and equity and the root causes of homelessness. Training grassroots communicators, national leaders, journalists and others so they have the knowledge and tools […]

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Call Me By My Name


How Person-Centered Language Amplifies Calls To Action By Amanda J. Richer Imagine living your life as a person whose entire personhood is swapped out for an adjective that describes not who you are, but where you live. I think we can all agree that’s degrading. But describing someone’s experience certainly doesn’t have to be dehumanizing.   […]

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