The Housing Narrative Lab is a national organization that builds public support for housing solutions that make our communities safe, vibrant and thriving.
Narratives are all around us – in the news, in politics, in pop culture, in every conversation. They are the stories and messages that not only influence us, but define us. When we show how and why everyone needs a safe place to live, we build public support for housing solutions.
10/08/2025
By Gillian Gaynair Try something with me: Do not think about swimming in clear, turquoise water. Do not think about the jellyfish you see while swimming in clear, turquoise water. What was in your mind for you when you read those sentences? Did you imagine something other than clear, turquoise water and jellyfish? Probably not....
10/01/2025
The stories we tell and hear have a powerful way of shaping our world. I first saw this in a Portland coffee shop, where the narratives of the youth I worked with changed my perspective on what community means, and would shape the course of my life to come. In high school, I volunteered at...
07/11/2025
At the Housing Narrative Lab, we are on a mission to get the housing world to speak plainly. If we could put it on a bumper sticker, it would say, “Keep It Simple Superstar."
We change conversations and mindsets by partnering with the housing sector, community leader, people who have been homeless or experienced housing insecurity and those who tell stories, from journalists to influencers. We conduct narrative research, provide strategic support and deliver narrative training that shows how housing is fundamental to our lives. Learn more about our work.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
You can connect with us in several ways. Please visit our contact page by clicking the button below to find out how we can support your work, or to subscribe to our newsletter and follow us on social media.
